Generation Y and Sustainability

Want to know how the Generation Y perceive sustainability especially in the context of fashion?

This infographic breaks it down to a few line….

We bring you the highlights of the paper addressing: “Young Generation Y consumers’ perceptions of sustainability in the apparel industry”, by Jessica HillHyun‐Hwa Lee, (2012) Journal of Fashion Marketing and Management: An International Journal, Vol. 16 Issue: 4, pp.477-491



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